Lowe Lintas has bagged the full service business for SpeakAsiaOnline, according to industry grapevine. The media arm of Lowe Lintas, Lintas Media Group, will handle the media business.
Confirming the win, Kunal Pathak, Head, Marketing Communication, SpeakAsiaOnline India, said, “We have appointed Lowe Lintas to handle our complete advertising business that will include ATL and BTL services.”
SpeakAsiaOnline is an online survey company. The company performs market research to overcome the product failure of any company. Inferences are drawn and insights are gathered by questioning a set of people. The set of questions are objective and/or subjective in nature. The answers collectively form the guidelines for organisations to take the best possible business decisions.
The company is backed by a strategic presence in Malaysia, Indonesia, India, Vietnam and Singapore. In India, the company started its services in February 2010.
Lowe Lintas
Founded in 1939 as a part of Hindustan Unilever, Lowe Lintas is one of India’s largest and most storied communication groups. Headed by Chairman and Chief Creative Officer R. Balakrishnan (Balki) and CEO Joseph George, Lowe Lintas employs over 650 people across eight divisions and nine cities all over India.
Today, Lowe Lintas India is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe Worldwide network. Headquartered out of London, Lowe Worldwide has over 80 offices in 73 countries and a client roster that includes Unilever, Johnson & Johnson, Nestle, Ericsson, Sharp, Saab and many more.
Lowe Lintas India leads global and regional communication for several Unilever and Johnson’s Baby brands. We are a guiding light for Lowe offices in South Asia.
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